You swipe on a couple coats, blink at the mirror, and suddenly your lashes look twice as long. So does mascara make your eyelashes longer for real, or is it all just a clever illusion? The short answer: mascara makes…

Mascara is the one product plenty of people reach for when they’ve got exactly ninety seconds to look awake. It opens up the eyes, defines the lash line, and can make you look like you slept a full eight hours…

You spend a good five minutes coating your lashes, everything looks crisp, and then two hours later you catch your reflection and there’s a grey shadow smudged right under your eyes. Sound familiar? It’s one of the most common makeup…

You’ve seen it in every makeup bag, on every drugstore shelf, and probably swiped it across your own lashes a few hundred times. But if someone stopped you and asked, “so whats mascara, really?” you might pause. It’s one of…

You probably don’t think twice about that tube of mascara sitting in your makeup bag. It works, it makes your lashes look great, so why toss it? Here’s the thing though. Mascara has one of the shortest shelf lives of…

You’re standing at the security line, boarding pass in hand, and suddenly you’re second-guessing that tube of mascara buried in your makeup bag. Does it need to come out? Does it count against your liquids limit? It’s the kind of…

You’ve probably heard someone rave about a mascara that slides off in the shower with just warm water and gentle pressure, leaving zero raccoon eyes behind. That’s tubing mascara. But what is tubing mascara mean exactly, and why has it…